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Insights
Short. Precise. Effective.
Destination Branding Horrors: The Srinagar Smart City Project
Srinagar, the summer capital of Jammu and Kashmir, has long been celebrated for its breathtaking landscapes, cool temperatures, and...
May 29, 20243 min read
The AI Wars: OpenAI vs. Google vs. Meta
In the ever-evolving landscape of artificial intelligence, three tech giants—OpenAI, Google, and Meta—are at the forefront of what could...
May 4, 20243 min read
Brand Strategy for 2024; What doesn't kill you makes you stronger
2024 will be about AI, wars, and recessions. Here is your Brand Survival Guide:
Dec 31, 20231 min read
Shaping Your Brand, Not Your Customer: A Guide Post Sentiment Analysis
Brands do care about their customer sentiments but don't care enough to take action. In the realm of branding, understanding customer...
Dec 30, 20232 min read
Behind the Curtain: How Brand Personality Pulls the Strings of Powerful Ad Campaigns
In the crowded theater of the marketing world, brands are vying for the spotlight, competing for attention and applause. But what truly...
Dec 29, 20232 min read
Harnessing Heuristics and Minimalism to keep your visitors browsing
In the digital age, where attention spans are shrinking and online competition is fierce, crafting a compelling website that captivates...
Dec 29, 20232 min read
Design alone won't position your brand
Even if you're a Digital Michelangelo, making design a standalone point to position your brand is a faulty strategy at best. The human...
Dec 23, 20231 min read
Are we humans or are we dummies? My memes are vital, my content cold
Every content creator must wonder every now and then, how come they put hours into creating thoughtful content and get two likes and...
Dec 6, 20232 min read
In branding; playing it safe is the biggest risk
Type a product name on Google and you will find yourself spoilt for choice, the ugly reality for a brand is the overlapping offer offered...
Dec 5, 20233 min read
Overchoice effect and helping your brand overcome it
What you offer is offered by every other brand in your niche plus more. How do you make the target pick you? The overchoice effect, also...
Dec 5, 20232 min read
Early-stage brands appeal to cognition; established brands bypass it
How would strangers perceive something they don’t know on the internet? If it's really pretty, there can be love at first sight, but...
Dec 5, 20231 min read
Dealing with a greedy customer
A fantastic customer experience is a hallmark of all great brands, but what about a customer who can’t be amazed? Every customer or...
Dec 4, 20231 min read
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