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Aug 63 min read

The pressing problemsGive journals what they want.

The Pressing Problems: Give Journals What They Want Let's be honest about what's happening here. You spent fourteen months on this study. You ran the robustness checks nobody asked for. You agonized over whether "significant" needed a hyphen. And then a journal rejected it in nine days with a form email that definitely started with "Thank you for considering us." Here's the uncomfortable truth: your paper probably wasn't bad. It just didn't give the journal what it wanted. An

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Destination Branding Horrors: The Srinagar Smart City Project

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The AI Wars: OpenAI vs. Google vs. Meta

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Brand Strategy for 2024; What doesn't kill you makes you stronger

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Shaping Your Brand, Not Your Customer: A Guide Post Sentiment Analysis

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Behind the Curtain: How Brand Personality Pulls the Strings of Powerful Ad Campaigns

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Harnessing Heuristics and Minimalism to keep your visitors browsing

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Design alone won't position your brand

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Are we humans or are we dummies? My memes are vital, my content cold

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In branding; playing it safe is the biggest risk

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Overchoice effect and helping your brand overcome it

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Early-stage brands appeal to cognition; established brands bypass it

Dec 4, 20231 min read

Dealing with a greedy customer

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