Dealing with a greedy customer

A fantastic customer experience is a hallmark of all great brands, but what about a customer who can’t be amazed?

Every customer or client is not dreamy; some come from the deepest, darkest corners of hell.

Meeting one will eventually happen; how to deal with them depends on where you are as a brand.

For early-stage brands, just swallow it; it is a good exposure to the brutalities of the market. However, learn from this and make a category of the “greedy customer” where you identify them by a certain set of traits and stay away as far as possible from them.

For mid-stage brands, you should already be aware of the “greedy customer” archetype. It should be a part of your brand strategy to separate them from the ideal bunch. Failure to do so will cost you time and resources that act as growth inhibitors.

For established brands, upon you is the social and business responsibility to curb the greedy behaviour and make sure they know this is not encouraged in the market.

The customer is not the king. A customer is the most important part of the transaction, and delighting them must be at the centre of your marketing strategy. However, if the resources you spend to delight someone exceed the return, delighting them is a bad idea in the first place.

Drop them instead of delighting them.