The AI Wars: OpenAI vs. Google vs. Meta
In the ever-evolving landscape of artificial intelligence, three tech giants—OpenAI, Google, and Meta—are at the forefront of what could...
top of page
Buyer Psychology for Brand Strategy
What does my customer need? How about we ask them?
Start by asking your customer directly about their needs. Engage in open-ended conversations, ask insightful questions, and actively listen to understand their preferences, challenges, and objectives. This approach demonstrates a customer-centric focus, fostering a deeper understanding and trust for a more tailored solution.
The Story of Drybble
Values differ, people differ, markets differ. To make it as a brand, you need to ensure every variable is connected and synchronised.
Identity and Positioning
Brands take up space in the buyer psyche, we draw maps to visualise the buyer psyche between you and your competition.
Perceptual Maps
Drybble harnesses the power of sentiment analysis to decode the emotions and opinions swirling around your brand. we provide a cutting-edge perspective that uncovers your audience's feelings, enabling you to craft strategies that resonate.
Sentiment Analysis
Drybble harnesses the power of sentiment analysis to decode the emotions and opinions swirling around your brand. we provide a cutting-edge perspective that uncovers your audience's feelings, enabling you to craft strategies that resonate.
Sentiment Analysis
In brand communication, the name if the game is clarity and coherence. The number of brands that fail because of failing on these parameters is astounding.
Brand Communication
Analytical Stack
Brandverse
Measuring Perception vs Projection
Brands are designed by people and the brand is often based on the perceptions of the entrepreneur. These projections often misalign with market values
Finding a position
Values differ, people differ, markets differ. To make it as a brand, you need to ensure every variable is connected and synchronised.
It all starts with Psychology and Neuroscience
And we help you break it down
The Neuroscience of branding
Trending
bottom of page